A direct-operated brand established by a wholesaler founded in 1932
Only the real thing can have
WinTo the eel business
First, request information and make an inquiry
About the eel specialty store franchise that has the strength of trust of a long-established store
We accept requests for information and individual consultations.
"Tradition" that is not affected by trends and "systems" that generate high profits.
This wholesaler, which was founded in 1932, has brought together all of its know-how.
Even if you have no experience, why not become an owner and create a business that has customers lining up?
Thanks to our discerning eye and unique cooking system, we are able to continue providing authentic flavors even in an era of a shortage of craftsmen.
Fast return on investment and stable profitability will lead your business to success.
MARKET OPPORTUNITY
Why the eel business now?
Rapid growth in inbound demand and high profitability. The systematization of artisan skills has created a market environment that allows entry even for those with no experience.
rising
Inbound demand
"UNAGI" is recognized worldwide as a Japanese cuisine content. With the recovery of tourism demand, it boasts a strong ability to attract customers, even at a high price. It has gained overwhelming support as a must-eat Japanese cultural experience for foreign visitors to Japan.
Average customer spend: 3,000 yen and up
Stable income of
This business model is unrelated to price wars. We capture demand for special occasions and achieve both high customer satisfaction and profit margins. Repeat customers and the acquisition of new customers through word of mouth support stable sales.
Eliminating the shortage of craftsmen
We have systematized the technique of "three years to skewer, a lifetime to grill." We have established a unique cooking system that allows even inexperienced people to reproduce professional flavors in a short amount of time. Our manualized procedures allow us to provide consistent quality.
COMMITMENT
Unagi no Nakasho's commitment to eel
Our value proposition is to provide our customers with delicious, fragrant, and deliciously cooked bread at the perfect temperature by our skilled craftsmen.
Fill your stomach and your heart with fatty, meaty eel.
Commitment to "Jiyaki"
We use the "ground grilling" method, which involves grilling over high heat without steaming.
The skin is crisp and fragrant, the meat is thick and fluffy, and the fat melts in your mouth when you bite into it.The traditional Kansai manufacturing method produces a texture and flavor that you won't find anywhere else.
A sure "eye for quality"
We have a solid discerning eye, cultivated as a wholesaler with a history dating back to 1932. We carefully select extra-large, thick-meat eels, which are a size larger than the average eel. We use only premium ingredients with a unique fat content and flavor.
Special sauce
The secret sauce is made to perfectly complement the fatty eel. It brings out the aroma of the freshly grilled eel to the fullest and pairs perfectly with rice. The deep flavor, which has been passed down through generations, brings the dish to perfection.
REASON
Three reasons why Unagi no Nakasho is chosen
01
Directly operated by a wholesaler
"Product strength"
We provide a stable supply of high-quality eel that is not generally available. The overwhelming visual impact of our unmistakable "single eel" will help us spread the word on social media and differentiate ourselves from other restaurants.
02
Achieve early recovery
High-profit model
A profit structure that thoroughly manages costs and labor costs (FL costs). A business model that aims for monthly sales of over 10 million yen will realize a quick return on investment.
03
High degree of freedom
Store opening strategy
With a "popular modern" space design, we can propose the optimal package to suit the characteristics of the location, from a station-front building to a large roadside store.
POINT
Overwhelming visual appeal
The impressive appearance of the whole eel will raise customer expectations and encourage natural spread on social media. Photogenic dishes will help attract new customers.
INVESTMENT MODEL
Initial investment and income/expense model(standard store)
A high-level profit structure created by solid product appeal. We support investment decisions with a performance-based income/expense model.
Total investment amount
4,50010,000 yen and up
Includes property acquisition costs, interior and exterior construction costs, and kitchen equipment
standard monthly commercial
1,20010,000 yen
Varies depending on location and management
Operating profit
16210,000 yen/month
Operating profit margin 13.5%
*Profit before depreciation. Varies depending on location and operating conditions. A detailed income/expenses simulation will be explained in a one-on-one interview.
COST
FC membership fees(standard)
Our transparent cost structure allows you to make your decision with peace of mind.
| Expense item | Content | Amount (excluding tax) |
|---|---|---|
| Membership fee | Brand usage rights and know-how provision | 4 million yen |
| Deposit | Contract performance bond (tax exempt) | 1 million yen |
| Training costs | Practical training at headquarters directly managed stores | 1 million yen |
| Supervision fee | Supervision of store design and construction | 1 million yen |
Subtotal: 7 million yen
* Separate property and construction costs are required
SUPPORT
A reliable backup system even for those with no experience
Our headquarters will provide consistent support from before opening to after opening. Our experienced team will accompany you on the path to success.
Property development and trade area surveys
Property development and trade area research: We thoroughly research the competition and traffic patterns within a territory based on our own criteria. We carefully select winning locations and propose store openings with an eye toward long-term profitability.
point1
You can bring your own property!
Even if you have a candidate property, our headquarters will assess its profitability from a professional perspective.
point2
Focusing on suburban areas too!
Not only in front of the station, but also on the roadside and in the suburbs, the demand is expanding.
We will propose the most suitable package for you.
Hybrid training system
In addition to training at directly managed stores, we will support the immediate launch of your business by sending instructors to your location to provide hands-on instruction at the time of opening. This will ensure that you acquire the necessary skills through both theory and practice.
Ongoing SV guidance
Even after opening, supervisors will make regular visits to support the maintenance and numerical improvement of QSC (quality, customer service, and hygiene) and help with sustainable growth.
To remain unchanged,
It keeps changing.
Increase the number of people who like eel,
Preserving the culture of eating eel for the future
That is our mission. While preserving our 90-year tradition,
By continuing to innovate to keep up with the times, we will pass on Japanese food culture to the next generation.
With our authentic flavor and solid business model, why not join us as a new leader in eel culture?
The combination of tradition and innovation will help you succeed.
First, request information and make an inquiry
To corporations and investors.
This is an eel specialty store franchise that delivers reliable profits through the trust of a long-established store and an innovative business model.
If you would like more detailed information or a personal consultation, please feel free to contact us.
Our experienced FC staff will provide you with detailed explanations.
PassionGeeks Inc.
FC Business Promotion Division
Please feel free to contact us regarding our business.
A confidentiality agreement can also be concluded.
