Company Profile
COMPANY PROFILE
Main business content
Company information
- Company Name
- mum Holdings, Inc.
- Establishment
- July 2021
- capital
- 10,000,000 yen
- board member
-
Representative Director
Yuhei Kikukawa
Director
Shogo Abe
Director
Kimiaki Suzuki
Outside Director
Hiroko Azuma
Outside Director
Yutaro Yoshioka
Outside Audit & Supervisory Board Member
Motohisa Hayashi
Outside Audit & Supervisory Board Member
Koichi Ikeda
- Business details
-
[Holdings]
Responsible for formulating management policies for the entire group, business management, and other administrative tasks
[Group Company Overview]
● Nakasho Shoten Co., Ltd.
We operate a wholesale business selling eels, charcoal, wild game, tuna, fresh produce, etc.
● PassionGeeks Inc.
We operate restaurants of "Unagi Yondaime Kikukawa" and "Unagi no Nakasho" and more Japanese cuisine such as yakiniku and tempura.
● Nakasho Center Co., Ltd.
Manufactures and sells processed eel products, and operates two restaurants, "Nakasho Honten" and "Hitsumabushi no Nakasho."
● Overseas corporations
Promoting business development from a global perspective
- main office
- Address: 130 Nakanogo Kita, Kitanagoya City, Aichi Prefecture, 481-0045
Google Maps] - Address other than head office
- 5th Floor, Horiuchi Building the 3rd, 6-23, Meieki 4, Nakamura Ward, Nagoya City, Aichi Prefecture 450-0002 [Google Maps]
- Holdings
Number of employees - 22 people (as of the end of August 2025)
- Qualified invoice issuer
Registration number - T3180001146887
Provision of qualified invoices
History
History
1932
Nakasho Shoten Inc. Nakasho Shoten is founded and begins the wholesale business of river fish.
2013
May
Nakasho Shoten Inc. Nakasho Shoten Co., Ltd. is established and incorporated.
2015
July
PassionGeeks Inc. Started food and beverage business and opened "Suppon Bar Kamitsuki"
2017
February
PassionGeeks Inc. "Tempura Sakaba NAKASHO" opens
March
PassionGeeks Inc. PassionGeeks Inc. is established and incorporated.
June
PassionGeeks Inc. "Itaba Sakeba Sakana Cross Court Tower Store" opens
October
PassionGeeks Inc. The first eel specialty store, "Unagi Yondaime Kikugawa Global Gate Store," opens.
2018
January
PassionGeeks Inc. First overseas store "Uya Yondaime Kikugawa Singapore Store" opens
May
PassionGeeks Inc. Yakiniku restaurant "Yanagibashi Yakiniku Waniku" opens
2019
July
Nakasho Shoten Inc. Tuna and charcoal business launched
PassionGeeks Inc. New brand opened: "Unagi no Nakasho Kitanagoya store"
October
PassionGeeks Inc. "Unagi Yondaime Kikukawa Global Gate Branch" receives Michelin Plate
2020
July
PassionGeeks Inc. First store outside the prefecture: "Yondaime Kikugawa Yunoyama Soukii" opens in Mie Prefecture
August
PassionGeeks Inc. First store in the Hokuriku region, "Unagi Yondaime Kikugawa Cross Gate Kanazawa Store" opens
september
PassionGeeks Inc. First store in the Kanto area, "Unagi Yondaime Kikugawa Musubu Tamachi Store" opens
december
PassionGeeks Inc. The first take-out store, "Unagi no Nakasho Kawasaki Azalea Store," opens.
2021
March
PassionGeeks Inc. PassionGeeks Inc. selected as one of "Asia's 100 Most Notable Companies"
July
PassionGeeks Inc. With the opening of "Unagi Yondaime Kikugawa Midland Square Nagoya Main Store," the number of eel specialty stores has exceeded 10
mum Holdings, Inc. mum Holdings Co., Ltd. established
september
Nakasho Center Co., Ltd. Nakasho Center Co., Ltd. was established and began manufacturing and processing.
October
Nakasho Shoten Inc. New company building completed (Kita-Nagoya City, Aichi Prefecture) and operations commenced
november
PassionGeeks Inc.
First store in the Kansai area, "Unagi Yondaime Kikugawa Kyoto Porta Store" opens
(formerly: Unagi Yondaime Kikugawa Kyoto Station Cube Store)
2022
March
mum Holdings, Inc. Established mum Holdings HK, Limited to enter the eel restaurant business in Hong Kong.
April
PassionGeeks Inc. First store in the Kyushu area, "Unagi Yondaime Kikugawa Nakasu Haruyoshi Store" opens
October
Nakasho Shoten Inc. Start of fruit and vegetable business
2023
January
PassionGeeks Inc. First international airport store, "Unagi Yondaime Kikukawa Haneda Airport Garden Store" opens
mum Holdings, Inc. First Taiwanese store, "Unagi Yondaime Kikukawa Taipei Store" opens
June
Nakasho Shoten Inc. Iwate Sales Office opened
July
mum Holdings, Inc. YONDAIME KIKUKAWA (THAILAND) COMPANY LIMITED was established to enter the eel specialty restaurant business in Thailand.
October
Nakasho Center Co., Ltd. Obtained "HACCP Certification for Seafood Processing Facilities"
december
Nakasho Shoten Inc. Kanagawa Sales Office opened
2024
January
Nakasho Shoten Inc. Saitama Sales Office opened
mum Holdings, Inc. First store in Thailand, "Unagi Yondaime Kikukawa Bangkok EmQuartier Store" opens
February
PassionGeeks Inc. New brand "Tenunagi Centrair Airport Store" opens
June
mum Holdings, Inc. First Korean store, "Unagi Yondaime Kikugawa Shinsegae Department Store Gangnam Branch" opens
August
PassionGeeks Inc. With the opening of "Unagi no Nakasho Shinsaibashi Store," the number of eel specialty stores in Japan has exceeded 30.
september
mum Holdings, Inc.
Established Yondaime Kikukawa (Guangzhou) Restaurant Management Co., Ltd. to enter the eel specialty restaurant business in Guangzhou, mainland China.
Established Yondaime (Shanghai) Restaurant Management Co., Ltd. to enter the eel specialty restaurant business in Shanghai, mainland China.
december
mum Holdings, Inc.
First Hong Kong store, "Unagi Yondaime Kikukawa Causeway Bay Store" opens
The first store in mainland China, "Unagi Yondaime Kikukawa Guangzhou Tower Square Store" opens
2025
March
PassionGeeks Inc. First store in the Chugoku-Shikoku region, "Unagi Yondaime Kikugawa Hiroshima Station minamoa Store" opens
mum Holdings, Inc. Established YONDAIME KIKUKAWA SINGAPORE PTE.LTD. to enter the eel specialty restaurant business in Singapore.
April
mum Holdings, Inc. First Singaporean store, "Unagi Yondaime Kikugawa Shaw Centre Store" opens
mum Holdings, Inc. First Macau store, "Unagi Yondaime Kikugawa Wynn Palace Macau Gourmet Pavilion Store" opens
Group companies
List of Group Companies
Japan
| Company Name | Business overview | representative | location |
|---|---|---|---|
| mum Holdings Co., Ltd. | Group holding company Responsible for formulating management policies for the entire group, business management, and other administrative tasks |
Yuhei Kikukawa | 〒481-0045 130 Nakanogo Kita, Kitanagoya City, Aichi Prefecture [ Google Maps]
|
| Nakasho Shoten Inc. | We operate a wholesale business selling eels, charcoal, wild game, tuna, fresh produce, etc. | Tatsuhito Higashi | 〒481-0045 130 Nakanogo Kita, Kitanagoya City, Aichi Prefecture [ Google Maps]
|
| Passion Geeks Inc. | We operate restaurants of "Unagi Yondaime Kikukawa" and "Unagi no Nakasho" and more Japanese cuisine such as yakiniku and tempura. | Shogo Abe | 〒481-0045 130 Nakanogo Kita, Kitanagoya City, Aichi Prefecture [ Google Maps]
|
| Nakasho Center Co., Ltd. | Manufactures and sells processed eel products, and operates two restaurants, "Nakasho Honten" and "Hitsumabushi no Nakasho." | Takashi Yamato | 〒481-0045 137 Nakanogo Kita, Kitanagoya City, Aichi Prefecture [ Google Maps]
|
abroad
| Company Name | Business overview | representative | location |
|---|---|---|---|
| Yondaime Kikukawa (Guangzhou) Restaurant Management Co., Ltd. | Restaurant operations in mainland China | Yuhei Kikukawa | Room 501, No. 302, Xingang Middle Road, Haizhu District, Guangzhou City [ Google Maps]
|
| Yondaime Kikukawa (Shanghai) Restaurant Management Co., Ltd. | Restaurant operations in mainland China | Yuhei Kikukawa | Room 699, No. 1157 Hongqiao Road, Changning District, Shanghai [ Google Maps]
|
| mum Holdings HK, Limited | Restaurant management in Hong Kong | Yuhei Kikukawa | Rm1203, 12/F Tower 3, 33Canton rd, TST |
| YONDAIME KIKUKAWA (THAILAND) COMPANY LIMITED | Restaurant management in Thailand | Yuhei Kikukawa | 989 Rama III Road, Bangpongpang, Yannawa, Bangkok 10120 |
| YONDAIME KIKUKAWA SINGAPORE PTE.LTD. | Restaurant management in Singapore | Yuhei Kikukawa | 1 SCOTTS ROAD #01-16 SHAW CENTER SINGAPORE 228208 |
