PRIVACY POLICY

mum Holdings Inc. and its group companies (hereinafter referred to as "our group") have established the following privacy policy (hereinafter referred to as "this policy") regarding the handling of users' personal information in the services provided on this website (hereinafter referred to as "this service").

Article 1 (Personal information)

"Personal information" refers to "personal information" as defined in the Personal Information Protection Act, and refers to information about a living individual that can identify a specific individual based on the name, date of birth, address, telephone number, contact details, and other descriptions contained in the information, as well as data related to appearance, fingerprints, voiceprints, and information that can identify a specific individual from the information alone, such as the insurer number on a health insurance card (personal identification information).

Article 2 (Method of collecting personal information)

When a user registers for use, the Group may ask for personal information such as name, date of birth, address, telephone number, email address, bank account number, credit card number, driver's license number, etc. In addition, the Group may collect information related to transaction records and payments, including personal information of the user, made between the user and its business partners from its business partners (including information providers, advertisers, ad recipients, etc.; hereinafter referred to as "Business Partners").

Article 3 (Purpose of collecting and using personal information)

The purposes for which our Group collects and uses personal information are as follows:

1. To provide and operate our group services
2. To respond to inquiries from users (including verifying their identity)
3. To send emails about new features, updates, campaigns, etc. of the services the user is using, as well as information about other services provided by our group
4. To contact you as necessary regarding maintenance, important notices, etc.
5. To identify and deny use to users who have violated the terms of use or who are attempting to use the service for fraudulent or improper purposes
6. To allow users to view, change, or delete their own registered information, and to view their usage status
7. To bill users for paid services
8. Purposes incidental to the above purposes of use

Article 4 (Change of purpose of use)

1. Our Group will change the purpose of use of personal information only if it is reasonably deemed that the purpose of use is related to the purpose before the change.
2. If the purpose of use is changed, the changed purpose will be notified to users in a manner prescribed by our group or will be published on this website.

Article 5 (Provision of personal information to third parties)

1. Our group will not provide personal information to third parties without the user's prior consent, except in the following cases, unless permitted by the Personal Information Protection Act or other laws and regulations.
   1. When it is necessary to protect a person's life, body, or property, and it is difficult to obtain the individual's consent
   2. When it is particularly necessary for the improvement of public health or the promotion of healthy child development, and it is difficult to obtain the individual's consent
   3. When it is necessary to cooperate with a national government agency, local government, or a person commissioned by them in carrying out duties prescribed by law, and obtaining the individual's consent may impede the performance of said duties.
   4. When the following matters have been announced or publicly announced in advance and the Group has notified the Personal Information Protection Commission:
      1. The purpose of use includes providing the information to a third party.
      2. Data items provided to third parties
      3. Means or method of providing to third parties
      4. To stop providing personal information to third parties at the request of the individual.
      5. How to accept a request from the individual
2. Notwithstanding the provisions of the preceding paragraph, in the following cases, the recipient of the information shall not be considered a third party.
   1. When our group outsources all or part of the handling of personal information to the extent necessary to achieve the purpose of use
   2. When personal information is provided in connection with business succession due to a merger or other reason.
   3. When personal information is used jointly with a specific person, the individual is notified in advance or made easily accessible to the individual of the fact, the items of personal information to be used jointly, the scope of the people who will use the information jointly, the purpose of use by the people who will use the information, and the name or title of the person responsible for managing the personal information.

Article 6 (Disclosure of Personal Information)

1. When an individual requests disclosure of their personal information, our group will disclose it to them without delay. However, if disclosure would result in any of the following, we may not disclose all or part of the information, and if we decide not to disclose it, we will notify you without delay. Please note that a fee of 1,000 yen will be charged for each disclosure of personal information.
   1. When there is a risk of harming the life, body, property or other rights and interests of the individual or a third party
   2. When there is a risk of causing significant disruption to the proper execution of the Group's business
   3. If it would violate other laws and regulations.
2. Notwithstanding the provisions of the preceding paragraph, as a general rule, we will not disclose information other than personal information, such as historical information and characteristic information.

Article 7 (Correction and Deletion of Personal Information)

1. If the personal information held by our Group is incorrect, the user may request that our Group correct, add, or delete the personal information (hereinafter referred to as "correction, etc.") in accordance with the procedures established by our Group.
2. If our group receives a request from a user as described in the preceding paragraph and determines that it is necessary to comply with the request, it will correct the personal information without delay.
3. If our group makes corrections, etc. pursuant to the provisions of the preceding paragraph, or if we decide not to make corrections, etc., we will notify the user without delay.

Article 8 (Suspension of use of personal information, etc.)

1. If an individual requests that the use of their personal information be suspended or deleted (hereinafter referred to as "suspension of use, etc.") because their personal information is being handled beyond the scope of the intended purpose or has been obtained by wrongful means, the Group will conduct the necessary investigation without delay.
2. If, based on the results of the investigation under the preceding paragraph, we determine that it is necessary to comply with the request, we will suspend the use of the personal information without delay.
3. If our group suspends use, etc. pursuant to the provisions of the preceding paragraph, or if we decide not to suspend use, etc., we will notify the user without delay.
4. Notwithstanding the preceding two paragraphs, if suspension of use, etc. would involve a large amount of expenses or is otherwise difficult to suspend, etc., and alternative measures necessary to protect the rights and interests of the user can be taken, such alternative measures will be taken.

Article 9 (Changes to the Privacy Policy)

1. The contents of this Policy may be changed without notifying the User, except for matters otherwise specified by law or otherwise in this Policy.
2. Unless otherwise specified by our group, the revised privacy policy will take effect from the time it is posted on this website.

Article 10 (Inquiries)

For inquiries regarding this policy, please contact the following office.