Fourth Generation Head of the Family: Yuhei Kikukawa 4th Generation of NAKASHOSHOTEN

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Yuhei Kikukawa, the fourth-generation owner of Nakasho Shoten, is also a man who aims to be the world's best eel maker. With the discerning eye he developed at Nakasho Shoten, he personally searches for all ingredients and only trusts those he is convinced of with his own eyes.
It is a well-known fact that his curiosity for ingredients knows no bounds.
The fourth-generation head of the family, Kikukawa Yuhei, has no shortage of anecdotes about his heroic deeds.

Fourth head of the family
Yuhei KikukawaAnecdote

The search for ingredients is not limited to within Japan.

This man's search for ingredients is not limited to Japan.
If he hears that there are good quality sea urchins or whales, he will go all the way to Iceland, and if he hears that there is a good source of charcoal, he will go all the way to Laos.

A man receives a direct call from a hunter.

I think he's the only man who receives direct phone calls from game hunters.
Rumor has it that his ability to instantly determine what is good and what is not is overwhelming.

For those who care for me.

His gratitude and passion for people is incredible, and I was blown away by the fact that he is even planning to open a members-only snack bar for those who have helped him.

A rare, upstanding man of the Showa era.

It is said that drinking parties are the culmination of communication, and Kikukawa Yuhei the fourth is a rare example of a Showa-era, upstanding man in this day and age.

It's still going on.

I Hello

Greetings

As the fourth generation owner of Nakasho Shoten Co., Ltd., which has been in the food wholesale business for over 90 years since its founding, we have delivered carefully selected, top-quality ingredients to many customers. Our mission has been to provide high-quality ingredients to as many restaurants as possible, and in order to deliver this high-quality food to even more people, we founded Passion Geeks Co., Ltd. in 2017, which operates restaurants that mainly use our own ingredients.

Japanese ingredients are undoubtedly among the best in the world. One of the factors that makes Japanese ingredients "Japanese food" is the way of thinking and discipline towards ingredients. I would like people all over the world to experience the wonders of Japanese food, including this. No matter how hard I try, I cannot achieve this on my own to expand the global reach of Japanese food. However, that does not mean that it is enough to simply gather people and form an organization.
An organization is, after all, a collection of individuals. Everyone must share the same vision, and each individual must have a sense of ownership and say, "I'm going to make a change." Only then will the group become strong and be able to achieve its goals. I want to continue providing a place where each individual can grow. Diversity will become an even more important concept in human society going forward. We must work with people from many countries, come into contact with different cultures, and adopt diverse values. I am confident that by aiming for global expansion, all members of the company will absorb these ideas and create a chemical reaction, which will lead to a unique and strong group.

Finally, I believe that being an entrepreneur means forging a path with your own beliefs and continuing to seek out allies. Although I am the representative, I do not consider myself the most important person in the organization. You must be as passionate about people as you are about your own beliefs. If you even slightly think you could get passionate about it together with me, please read on.

Nakasho Shoten Co., Ltd.
Representative Director Yuhei Kikukawa

I Biography

Early life

Nakasho Shoten Co., Ltd.
Representative Director

Yuhei Kikukawa

As the fourth generation owner of Nakasho Shoten, he has been helping out with the business since he was a child. After becoming the company's representative, he worked hard to expand his clientele, and expanded the business from the traditional river fish wholesale to include wild game, charcoal imports, wine, eel imports, and tuna wholesale.
In addition, with the aim of "creating a restaurant that makes food distribution transparent and conveys the producers' feelings to consumers," he opened "JAPANESE SUPPON" as a sole proprietor in July 2016. He founded "BAR KAMITSUKI" and later incorporated as Passion Geeks Co., Ltd. In the three years since its founding, the business has expanded to 10 stores, including one overseas, and 2 franchise stores. He leads both companies with overwhelming speed and volume of action.

I Board Members

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Introducing the strongest members, including the fourth-generation head of the family, Yuhei Kikukawa

Shogo Abe

Founding member of Passion Geeks.
He has full authority over the operation of the business. He has been working in the food and beverage industry since his teens. He is skilled at accompanying team members in expanding and promoting the business.

Akihiko Haraki

He has an unusual career history, having worked in sales at a bank, a meat and vegetable wholesaler, and Recruit SUUMO before joining the company.
In addition to managing store operations, he also handles financial institution relations and public relations.

Kimiaki Suzuki

Responsible for the group's financial accounting.

Atsushi Nishihira

A founding member, he met the president while training at an eel restaurant. In addition to eel dishes, he has a wide range of knowledge including sushi, Japanese cuisine, and yakiniku, and he brings together kitchen staff from various industries.

Koji Kojima

He is the head chef of UYA Kikukawa, the fourth generation restaurant, which is the first restaurant overseas.
He traveled alone to Singapore to set up the store, and led it to become a popular establishment with annual sales of 300 million yen.
After returning to Japan, he became the Kanto area manager, responsible for opening and running stores.