{"id":3230,"date":"2021-06-11T22:31:16","date_gmt":"2021-06-11T13:31:16","guid":{"rendered":"https:\/\/mum-holdings.co.jp\/passion-geeks\/?p=3230"},"modified":"2025-06-18T15:57:56","modified_gmt":"2025-06-18T06:57:56","slug":"yondaime-kikugawa-eel-restaurant-midland-square-nago","status":"publish","type":"post","link":"https:\/\/mum-holdings.co.jp\/en\/yondaime-kikugawa-eel-restaurant-midland-square-nago\/","title":{"rendered":"[Unagi Yondaime Kikugawa] Midland Square Nagoya Main Store Opening Announcement"},"content":{"rendered":"

We are pleased to announce that Unagi Yondaime Kikkawa, an eel restaurant operated by Passion Geeks Inc., will have its grand opening on Friday, July 2, 2021 on the 4th floor of Midland Square, a landmark in the local Nagoya Station area.<\/strong>




\u25a0About Midland Square Nagoya Main Store<\/strong><\/p>\n\n\n\n

This is the fifth store of "Unagi Yondaime Kikugawa" and it is a long-awaited opening in the local Nagoya area. With the opening at Midland Square, a landmark of Nagoya, this store will be positioned as the "Nagoya flagship store" and<\/p>\n\n\n\n

\u25cfNew tableware \u25cfIntroduction of a lunch-only menu \u25cfProviding kaiseki cuisine \u25cfMuslim-friendly (for Muslims) \u25cfVegan-friendly \u25cfInstallation of special private rooms \u25cfExpanding takeout menu<\/p>\n\n\n\n

Based on the guidance we have received so far, we have taken on new challenges.<\/p>\n\n\n\n

We will continue to refine our "Ippon Unagi" and "Live Kitchen" services, which have been in keeping with our desire to "deliver the food as it is" since our founding.<\/p>\n\n\n\n

\"Exterior<\/p>\n\n\n\n

Exterior perspective<\/p>\n\n\n\n

\"The<\/p>\n\n\n\n

The counter seats are a live kitchen, allowing you to see the chefs at work.<\/p>\n\n\n\n

\"There<\/p>\n\n\n\n

There is no deception or compromise. We are proud to serve you a whole eel in its natural state.<\/p>\n\n\n\n

\"In<\/p>\n\n\n\n

In response to diversity, we have developed a vegan version of vegetarian eel.


<\/p>\n\n\n\n

\u25a0 Store Overview<\/strong><\/p>\n\n\n\n

Store name: Unagi Yondaime Kikugawa Midland Square Nagoya Main Store<\/p>\n\n\n\n

\u25cbBusiness type: Eel restaurant<\/p>\n\n\n\n

Address: 4F Midland Square Commercial Building, 4-7-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture, 450-6290<\/p>\n\n\n\n

\u25cbTEL\/052-433-1888<\/p>\n\n\n\n

\u25cb Number of seats: 68 (28 table seats, 6 counter seats, 5 private rooms: 4 seats x 4, 6 seats x 3)<\/p>\n\n\n\n

\u25cbBusiness hours: 11:00-15:00 (LO 14:00) \/ 17:00-22:00 (LO 21:00) *Business hours may be subject to change due to the spread of the COVID-19 infection and the resulting social situation.<\/p>\n\n\n\n

\u25cbAverage budget: Lunch 4,000 yen, Dinner 5,000 yen<\/p>\n\n\n\n

\u25cbCredit cards accepted<\/p>\n\n\n\n

\u25cbParking service\/Available<\/p>\n\n\n\n

\u25cbSmoking\/Not allowed *Separate smoking room available within the building<\/p>\n\n\n\n

\u25cbReservations: Available \u25cbOpening date: Friday, July 2, 2021<\/p>\n\n\n\n

\u25cbOperated by PassionGeeks Inc.<\/p>\n\n\n\n

Representative: Yuhei Kikukawa
<\/p>\n\n\n\n

\u25ef Eel Fourth Generation Kikugawa URL:https:\/\/yondaimekikukawa.com\/<\/a><\/p>\n\n\n\n

\u25efPassionGeeks Inc. URL:http:\/\/nakasho-holdings.jp\/passion_geeks\/<\/a><\/p>\n\n\n\n

\u25efNakasho Shoten Co., Ltd. (eel wholesaler) URL:http:\/\/nakasho-holdings.jp\/nakasho_shoten\/<\/a><\/p>\n\n\n\n

\u25cb Number of stores: 5 directly managed stores, 2 franchise stores


<\/p>\n\n\n\n

\u25a0About PassionGeeks Inc.<\/strong><\/p>\n\n\n\n

Our company representative is also the fourth generation owner of Nakasho Shoten Co., Ltd., an eel and river fish wholesaler with a 90-year history.<\/p>\n\n\n\n

Our company is run by a restaurant management company that our president not only inherited but also founded himself, called Passion Geeks Inc.<\/p>\n\n\n\n

From producers to customers. We aim to create a store that can consistently deliver the thoughts of everyone involved in food.\u00a0

<\/p>\n\n\n\n

\"Eel<\/p>\n\n\n\n

Eel storage facility "Tachiba"<\/p>\n\n\n\n

\"Midland<\/p>\n\n\n\n

Midland Square<\/p>\n\n\n\n

\u25a0About Midland Square<\/strong><\/p>\n\n\n\n

Grand opening in March 2007. This complex is operated by Towa Real Estate Co., Ltd., Toyota Motor Corporation, and The Mainichi Newspapers. It consists of an office tower, the largest in the Chubu region, with 47 floors above ground and a height of 247m, and a commercial tower with 6 floors above ground, a height of 50m, and 6 basement floors. The commercial tower is based on the concept of a "luxury mall for adults." It houses around 60 stores, including world-class brands, fashion and interior select shops, restaurants including Michelin-starred luxury restaurants from Japan and abroad, food stores, and a cinema complex, making it a popular landmark of Nagoya.<\/p>\n\n\n\n

\u25a0 The Fourth Generation Eel Owner Kikugawa's Commitment<\/strong><\/p>\n\n\n\n

\u25a1 POINT 1: Purchasing\/Handling<\/p>\n\n\n\n

We don't specify the origin of the eel, but rather choose the eel that best suits the season and the eel dishes we aim for.<\/p>\n\n\n\n

They are selected by Nakasho Shoten and delivered to the store alive.<\/p>\n\n\n\n

After that, we will prepare only the amount you need in the live kitchen while you watch.The freshly prepared eel has soft, fluffy flesh with no unpleasant odor, allowing you to enjoy the full flavor of the eel.<\/p>\n\n\n\n

\"We<\/p>\n\n\n\n

We purchase the fish alive and butcher them in store.<\/p>\n\n\n\n



<\/p>\n\n\n\n

\u25a1 POINT 2: Grilling<\/p>\n\n\n\n

We use two types of charcoal from our own brand, and finish the food by grilling it on the ground without steaming it.<\/p>\n\n\n\n

The eel skin is crispy and the meat is fluffy, and when you bite into it, the fat melts in your mouth.<\/p>\n\n\n\n

Enjoy crispy, fluffy, and tender eel grilled over our own brand of charcoal.<\/p>\n\n\n\n

\"We<\/figure>\n\n\n\n

We never steam our food, but instead grill it over our own brand of binchotan charcoal.<\/p>\n\n\n\n


<\/p>\n\n\n\n

\u25a1 POINT 3: Sauce<\/p>\n\n\n\n

The light sauce is perfect for the fatty eel.<\/p>\n\n\n\n

The secret sauce, which has been passed down since the restaurant opened, allows the eel to blend together with its umami and fat.<\/p>\n\n\n\n

The sauce, made with delicious eel, makes the eel even more delicious.<\/p>\n\n\n\n

\"Sasashima's<\/figure>\n\n\n\n

Sasashima's sauce has been added continuously since the company was founded<\/span><\/p>\n\n\n\n

\u25a1 POINT 4: About the specialty "Ippon Unagi"<\/p>\n\n\n\n

Regarding the above commitment, "There is no cheating or compromise. Therefore, we want you to enjoy the whole bottle in its natural state."<\/p>\n\n\n\n

The product that was born from this idea is "Ippon Unagi."<\/p>\n\n\n\n

We also pay particular attention to the tableware, and offer special tableware that is handmade at a Shigaraki ware kiln that has been in operation since the Edo period.<\/p>\n\n\n\n

Not only is the shape great, but the grill also has excellent heat retention, allowing us to deliver freshly grilled eel to our customers without it cooling down.<\/p>\n\n\n\n

\"Hitsumabushi\"\/<\/figure>\n\n\n\n

Hitsumabushi<\/p>\n\n\n\n

\u25a1POINT 5: Take-out available<\/p>\n\n\n\n

Take-out and bento boxes are also available.<\/p>\n\n\n\n

We do not prepare food in advance, and we only bake it after receiving your order, so we recommend that you contact us in advance.<\/p>\n\n\n\n

The cooking process remains the same, so you can enjoy it at home.<\/p>\n\n\n\n

In addition, with this new store opening, we have expanded our take-out menu in consideration of the current social situation.<\/p>\n\n\n\n

\"One<\/figure>\n\n\n\n

One eel rice lunch box

<\/p>\n\n\n\n

\"We<\/figure>\n\n\n\n

We offer a Shokado bento box for special occasions. The price is 3,500 yen. *Contents vary depending on the season.<\/p>\n\n\n\n


<\/p>\n\n\n\n

 \u25a1POINT 6: Vegan dishes available<\/p>\n\n\n\n

This time, Unagi Yondaime Kikukawa will be offering its first vegan kaiseki banquet.<\/p>\n\n\n\n

We do not just use limited ingredients and materials, but also use seasonal ingredients so that you can enjoy them.<\/p>\n\n\n\n

We use seasonal ingredients, such as wild vegetables and mushrooms from Nakasho Shoten, that are carefully selected for their origins.<\/p>\n\n\n\n

\u25efVegan Kaiseki<\/p>\n\n\n\n

[Appetizer] Cooked vegetables<\/p>\n\n\n\n

[Soup bowl] Fruit tomatoes with soy milk<\/p>\n\n\n\n

[Sashimi] Yuba sashimi and konjac sashimi<\/p>\n\n\n\n

[Sugoi] 2 types of vegetable sushi<\/p>\n\n\n\n

[Grilled dish hassun] Vegetarian eel, grilled vegetables, grilled namafu<\/p>\n\n\n\n

[Fried food] Seasonal vegetable tempura<\/p>\n\n\n\n

[Meal] Vegetarian eel rice bowl, pickles<\/p>\n\n\n\n

[Drinks] Seasonal fruits<\/p>\n\n\n\n

Reservations are required for the vegan kaiseki course. *Course contents may change without notice.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Vegan Kaiseki<\/p>\n\n\n\n

\u25a0 Kaiseki menu (example)<\/strong><\/p>\n\n\n\n

We have made the most of our wholesaler's procurement routes and have revised our kaiseki course menu. Enjoy kaiseki cuisine that combines eel dishes with traditional ingredients.<\/p>\n\n\n\n

\"Top<\/figure>\n\n\n\n

Top left: Daisy 7,500 yen Top right: Enmeihagiku 15,000 yen Bottom left: Spring orchids and autumn chrysanthemums 18,000 yen Right right: Large chrysanthemum 12,000 yen (all prices include tax) *Contents vary depending on the season<\/p>\n\n\n\n

\u25a0Lunch menu<\/strong><\/p>\n\n\n\n

We have introduced our first lunch menu as "Unagi Yondaime Kikugawa."<\/p>\n\n\n\n

\"Lunch<\/figure>\n\n\n\n

Lunch Kaiseki: Chiyomigusa 4,500 yen, Colorful Gozen 2,500 yen<\/p>\n\n\n\n

"Unagi Yondaime Kikugawa" was born from an eel wholesaler with a 90-year history.<\/p>\n\n\n\n

We are a one-stop shop offering traditional ingredients prepared in traditional ways, and we believe that you are enjoying Japanese food culture.<\/p>\n\n\n\n

We would like to provide a better location for more people to enjoy Japan's proud food culture of eel cuisine.<\/p>\n\n\n\n

Thank you very much for your cooperation.<\/p>","protected":false},"excerpt":{"rendered":"

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